- Don’t Monkey About: How to Beat the Stress of Middle Management
- Agile Marketing Series: A Deep History of Business Management, Part 2
- Collaboration Between the CMO and CIO: A Love Story
- Agile Marketing Series: A Deep History of Business Management, Part 1
- Business Collaboration Requires Getting UNcomfortable
- Collaboration and Personal Interaction: Virtual vs. Veracity
Articles within
Agile Business
Agile Marketing Series: Marginal Thinking vs. Full Value Thinking
Posted by jascha kaykas-wolff & filed under Agile Business 
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Businesses tend to think their major constraint is resources, when in reality it’s process. And the process constraint modern businesses need to over come hierarchy is agile. Agile is a process designed to achieve difficult and rewarding innovations by priority, not by stockpiling resources. Agile is the process of full value thinking, not marginal thinking.…
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6 Common Project Management Blunders You Shouldn’t Make
Posted by Arwen Petty & filed under Agile Business, Productivity .
Project management is as necessary a skill for anyone in agile business as is the ability to collaborate without getting HR involved. We’re working in a world dependent on transparency, shared responsibility, and autonomy, and the truth is? We’re all project managers now. Here are 6 common project management mistakes and how you can keep…
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Bring IT On: As the BYOD Trend Slows, Device Approval Gains Clout
Posted by Arwen Petty & filed under Agile Business .
Trends are called trends for a reason. Originally the word meant to turn or bend, and usually people were talking about rivers, roads or paths. Trends had to be followed unless you wanted to end up downriver in a bush. In the modern world trends are no less unavoidable, even if risks are only proverbial…
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5 (More) Tips for Mobile Marketers
Posted by Arwen Petty & filed under Agile Business .
Mobility is at the core of everything vital to consumers today — if they can’t get it when they want, where they want, they’re not getting it. Period. With thousands of tips, tricks, suggestions, best practices and anecdotes about marketing to the mobile generation flooding the internet, it’s pretty easy to get buried — so,…
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Agile Marketing Series: Though This be Madness, There is Method in it
Posted by jascha kaykas-wolff & filed under Agile Business .
What makes someone buy something? Is it possible to know exactly why and when they decided on the purchase? Probably not, but as agile marketers, it’s high on our list of concerns. The sales funnel attempts to put a framework on customer purchases via linear process, but a purchase is not a process, and a…
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The Psychology of Advocacy: 3 Reasons Your Customers Love You
Posted by Jim Williams & filed under Agile Business .
[Editor's Note: We've talked about customer advocacy and the importance of nurturing communities before, but in this post--originally published on Influitive.com--Jim Williams gets into the nitty-gritty. As Influitive's VP of Marketing, Williams knows an advocate is more than just a hyperactive fan kid. The behavior of a true advocate is powered by a handful of…
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Agile Marketing Series: Incentive and Motivation
Posted by jascha kaykas-wolff & filed under Agile Business .
In his study of over 8,000 businesses, Nicholas Bloom of Stanford University found three things to be essential for good management: targets, incentives, and monitoring. Of those three, I think incentive is the least understood. Targets your company certainly must set — that’s evident with little explanation. And the way you monitor and measure your…
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