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Agile Business

Better Living Through A/B Testing

Posted by & filed under Agile Business Comments .

The Bad News: Your website sucks. It has a carefully designed layout, attractive stock photography, and maybe even an “explainer” video. You toiled for weeks to write perfect marketing copy and add eye-catching images, only to be stuck with a conversion rate somewhere between awful and abysmal. The Good News: Anyone can make massive improvements to their…

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Agile Marketing Series: How to Establish a Dual Operating System

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Agile is a systematic way to meet the practical, day-to-day needs of a business, while still preserving some “impractical” time to explore new opportunities and experiment. The pendulum constantly swings between innovation (coming up with new ideas and trying novel solutions) and marketing (figure out what job customers need you to do for them). We Don’t…

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Five Ws and an H: 6 Questions All Project Managers Should Ask

Posted by & filed under Agile Business, Productivity Comments .

You don’t get much of anywhere in business without asking questions, but strangely enough, a lot of people are pretty bad at it. Maybe they don’t ask questions at all, or they do, but only after something’s gone horribly wrong. Typically, though, the problem lies in asking the wrong questions — questions that are too…

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Agile Marketing Series: Lean Manufacturing and the Theory of Capabilities

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Tech companies began to move to Eastern management practices in the late 1980s to mid 1990s. Influenced by the success of Japanese consumer electronics and auto makers (like Toyota, in the following Virginia Mason Medical Center example), firms in the U.S. began to switch from high-inventory, huge-capacity, low-customization models of business from the Post-World War…

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Data Dissection and Defining Employee Engagement

Posted by & filed under Agile Business, Productivity Comments .

In an ideal world, all organizations would have a vested interest in keeping their employees happy. They’d take those annual employee satisfaction survey results seriously and translate needs into expectations people could depend on. But employee satisfaction — which sometimes just means not hating your job — is not the same as employee engagement. Engagement…

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Behind Enemy Lines: Project Management Secrets Revealed

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Expertise-specific tasks usually get left up to the person bearing the title, right? Writers write, salespeople sell, marketers market. But as corporate hierarchies flatten out into a pancake of shared initiatives and collaboration, there’s at least one role that’s sneaking its way into everyone’s responsibilities: project management. So, what do you do if you haven’t…

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Help! I’m an Unofficial Project Manager

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John Barber, our UK solution consultant, looks at what those who fall into project management can do to hone their skills without a professional qualification. Who is a Project Manager Anyway? As Chelsi spoke about the other week in her post here, project management is something for everyone, not just those officially called Project Managers.…

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