- Creativity and the Collaboration Business Model
- Fun Friday Links: the Pace of Productivity, Redefining Success + Teens with iPhones = Horror
- Don’t Monkey About: How to Beat the Stress of Middle Management
- Agile Marketing Series: A Deep History of Business Management, Part 2
- Collaboration Between the CMO and CIO: A Love Story
- Agile Marketing Series: A Deep History of Business Management, Part 1
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Agile Business
Agile Marketing Series: A Deep History of Business Management, Part 2
Posted by jascha kaykas-wolff & filed under Agile Business 
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With specialization and globalization, life is now divided between our individual connection to the world and the world as whole playing out in real time before us. We are simultaneously able affect it, and stand powerless before it. Many businesses are going through what Walter Kiechel calls a “re-engineering,” with the individual customer at the…
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Agile Marketing Series: A Deep History of Business Management, Part 1
Posted by jascha kaykas-wolff & filed under Agile Business .
“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches. It’s what I’ve called the anti-Mad Men approach: try anything, but never failing the same way twice. Systematic innovation is at the core of all…
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Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation
Posted by jascha kaykas-wolff & filed under Agile Business .
“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious children), as well as Czech novelist Milan Kundera. Citations for Drucker usually extend the quotation, adding, “All the rest are costs.” Kundera. Drucker. Novelist. Consultant. Marketing. Innovation. The…
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Agile Marketing Series: the Emergent Strategy + Good Money vs. Bad Money
Posted by jascha kaykas-wolff & filed under Agile Business .
In the 1970s and 80s, Toyota had a deliberate strategy to sell big motorcycles in America. They looked at the market and decided there was a good opportunity for big hogs like Harleys. However, they continually failed to break into the large road-bike segment. But that was Toyota’s big opportunity, in disguise. Their deliberate strategy…
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10 Ways to Recognize Your Advocates
Posted by Jim Williams & filed under Agile Business .
[Editor's Note: Customer advocacy and the importance of nurturing communities has been on the forefront of much of the blogosphere lately. In this post, originally publishedhere, Influititive's VP of marketing, Jim Williams, promotes the idea that your VIP-level customers deserve more than just a gift card for their advocacy.] Advocates are supporters of a brand because…
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The Sales Landscape’s Changing, so how do you Paint the Perfect Picture?
Posted by Chris Norfolk & filed under Agile Business .
The sales landscape is changing, and quickly by the looks of it. With the intense pressures of today’s economic climate, companies are even more conscious about making the right purchasing decisions. They know they can’t afford to waste money, time or give competitors the advantage. This means businesses have to seriously consider every penny they…
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Agile Marketing Series: What Your Backlog Says About Your Priorities
Posted by jascha kaykas-wolff & filed under Agile Business .
In agile software development, the backlog is an accumulation of programming work which has yet to be completed. Management decides on the backlog by using information from daily scrums, the work team, and other stakeholders in the business coming together in the occasional sprint meeting to decide what works—and hopefully, what new opportunities the business will…
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