- Collaboration Between the CMO and CIO: A Love Story
- Agile Marketing Series: A Deep History of Business Management, Part 1
- Business Collaboration Requires Getting UNcomfortable
- Collaboration and Personal Interaction: Virtual vs. Veracity
- Fun Friday Links: Mindful List Making, the Dark Side of Dark Storytelling + the Programmable World
- 5 Ways Collaboration Saves Time and Money
Articles by
Troy Larson
Infographics as Tools for the Mind
Posted by Troy Larson & filed under Visualization 
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With so much emphasis and popularity around infographic design today, it makes sense to take a step back and look at infographics in the larger picture. Why do we use them? What is their purpose? Everyone loves a good infographic, they help us see patterns that would otherwise go unnoticed, they entertain and educate us,…
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The Benefits of Losing Control of Your Brand
Posted by Troy Larson & filed under Agile Business .
There’s an old saying about an organization’s reputation in the business world, “Your brand is what other people say about you when you’re not in the room.” Businesses today are constantly striving to keep control of their brand. This battle over brand perception is nothing new. However, what is different today compared to five or…
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Let’s Get Visual
Posted by Troy Larson & filed under Visualization .
Earlier this week, I highlighted some tips to help you tell a more engaging story. That post got me thinking, remember the old saying “a photographic is worth a thousand words”? Well if you haven’t noticed, the last year has been all about the photo. From Instagram to Pinterest, there has been an explosion of…
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Top Tips to Tell a Better Story
Posted by Troy Larson & filed under Agile Business .
It’s no secret we all love a good story. Whether it’s on the big screen at the movies, on an e-reader while we sit in the airport, or from our favorite website while sitting at our cubicle a good story has the ability to totally consume us. I was recently made aware of this last…
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3 Workflow Benefits of Collaboration Software
Posted by Troy Larson & filed under Collaboration .
We all know that by unlocking the collective intelligence of a group we come up with a superior product. Yet, how come when you approach your superiors about acquiring software to help get the most out of your team’s collaborative efforts you’re almost always routinely shot down. Today, we’re going to change that by discussing…
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Big Data: Use It or Get Used
Posted by Troy Larson & filed under Agile Business .
Data is fast becoming the center of a marketer’s universe. From the ads marketers create, to optimizing landing pages, to the messaging created, more and more marketing decisions are being based off of data. Marketers are quickly learning how to capture and harness the power of big data. If you are not yet using Big…
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Tips to Turn Your Customers into Brand Advocates
Posted by Troy Larson & filed under Agile Business .
Turning customers into brand advocates is the holy grail of marketing. There are countless seminars, and “how to” books and articles written on this very subject. Yet despite all these “how too” books, a formula or a specific series of steps to achieve this doesn’t and will not ever exist. Everyone is different. Each with…
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