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Articles by
Troy Larson
4 Social Media Metrics You Should Measure
Posted by Troy Larson & filed under Agile Business 
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When it comes to social media, it’s pretty obvious: if you not on social then you’re missing out on a huge opportunity. Over the past several years, businesses have realized that social is not some kind of fad. No, today social media is now viewed by businesses as something that is here to stay permanently.…
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Sometimes it’s OK to say No to Collaboration
Posted by Troy Larson & filed under Collaboration .
Businesses talk at great length about the power and benefits of collaborating. But as we’ve discussed, achieving beneficial collaboration isn’t always that easy. In certain situations, it may even make sense to turn down a collaboration. I know it may seem counter intuitive, but sometimes collaborating with others can actually slow a project down and…
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Unlocking Big Data Insight
Posted by Troy Larson & filed under Agile Business .
We hear a lot about big data and its future role in the enterprise and rightfully so. Companies now have the tools and capacity to track and store tons of information about their customers. However as companies try and make sense out of the volumes of data they now collect, it’s become apparent that the…
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Offices are Overrated
Posted by Troy Larson & filed under Collaboration .
Everyone knows that “two heads are better than one.” There’s a reason why we still use that saying – it’s true. Traditionally, the only way businesses could reap the benefits of employee collaboration was to bring everyone together in one place: the office. However this is changing, and companies have begun to rethink the conventional…
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How Social Task Management Helps Conquer the Big 3: Time, Budget and Scope
Posted by Troy Larson & filed under Agile Business .
Ahh yes the project manager’s plight: How do I make sure that my project is on time, on budget, and on scope? These questions can keep even the most seasoned project manager up all night. If you’re one of the many struggling with these big three questions, don’t fret because social task management tools are…
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Your Company Needs a Social Brand Manager
Posted by Troy Larson & filed under Agile Business .
Technology changes quickly. This has become even more evident as companies leverage mobile and social technologies. I know that when it comes to taking advantage of all the recent developments in collaboration software I’ve talked about the importance of having a Chief Collaboration Officer. Today, I’d like to discuss an equally important role, the social…
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Embracing Social Doesn’t Mean Giving Up Control
Posted by Troy Larson & filed under Agile Business .
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Intuit’s co-founder, Scott Cook, said that. Over the past several years, this philosophy has only become more apparent in the business environment. In the years leading up to today, “marketing centered around control…
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