Articles by

Troy Larson

Troy Larson is the Social Media Specialist for Mindjet. He enjoys all things tech. You can normally find him eating a burrito at a taqueria near you. @Troy_Larson / fb:Troy.T.Larson / about.me/tlarson

Collaboration is a Culture. Not A set of Tools.

Posted by & filed under Collaboration Comments .

With all the talk about the need to increase collaboration in the workplace, or acquiring the hottest tools for the Facebook generation to successfully collaboration, one CEO is taking a different approach. Red Hat CEO, Jim Whitehurst, believes that “All that is garbage…collaboration is a culture. It’s not a set of tools.”

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Agile Marketing: It all starts with Operations

Posted by & filed under Agile Business Comments .

It’s no surprise that agile firms perform better than non-agile firms. However, what may surprise you is by how much. A 2009 survey conducted by the Economist’s Economic Intelligence Unit, found that 80% of companies surveyed had “undertaken one or more change initiatives to improve agility.” Yet despite their efforts, more than a third of organizations (34%) believe their initiatives “failed to deliver the desired benefits.” With so many companies struggling to obtain desired results, what’s the key to becoming more agile?

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April Mappie Announced!

Posted by & filed under Mindjet Comments .

My mom always used to say, better late than never and boy was she right! Today, we’re proud to announce April Mappie Winner! Admittedly, it’s a little late, but trust me the wait was well worth it because this map is awesome!

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Selling is Out, Solving Problems is In

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Today, customers are more informed than ever before. They no longer want to listen to your sales pitch or talk to your sales person. Instead, they do their independent product research and base decisions off of trusted blog posts, tweets, retweets, likes, and referrals from friends.

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Why does Data Visualization Matter?

Posted by & filed under Visualization Comments .

Over the last couple months, I’ve written several posts trying to help those designers create better visuals. However, I’ve realized that I’ve neglected those who are still somewhat skeptical and are unsure if data visualizations are worth it. So if you are a skeptic, this post is for you. I want to take a minute and explain why data visualizations matter.

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Pin It, To Win It

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By now, I’m sure you’ve figured out that Pinterest is a no-brainer for companies who sell clothes, jewelry, furniture or other really cool “visual” items, but it’s not as clear cut for B2B or tech companies. Yet, despite this uncertainty you can’t ignore the social network’s rapidly growing user base. The million dollar question becomes how do you come up with a Pinterest strategy that fits B2B?

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Is Collaboration Worth it?

Posted by & filed under Collaboration Comments .

With more and more talk around the benefits of collaboration and how getting more out of collaborative efforts, it begs the question is collaboration worth it?

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