Articles by

jascha kaykas-wolff

jascha kaykas-wolff

Chief Marketing Officer Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. More...

A New Option for Individual Consumers

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Recently Mindjet simplified our product and pricing model: we have one product, Mindjet, and it’s available for one price. We think there are real advantages in a powerful, simple message and product and we can deliver even greater value to our customers through these focused efforts. With the subscription we can now guarantee that every…

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Agile Marketing Series: Ready, Fire, Aim

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Can I admit something to you? I procrastinated writing this post like you wouldn’t believe. I straightened up my desk. I walked around the office. I got a coffee, then a cookie, then more coffee. I convinced myself that I left my copy of Harvard Business Review in my car so I could go outside.…

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Agile Marketing Series: Test Everything, Test Anything

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Show me the money. “What about all this story stuff?” They will say in their super-serious business meetings. You know the ones—those affable bottom-liners in the blue shirts that don’t care nothin’ about what they call “fluff.” “Character and plot? Harumph! We want tangible, results-optimized, market-driven, next-generation solutions…not marketing pablum!” Funny how the serious prefer…

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Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1

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What’s the Story Behind the Stories? In their book Rework, authors Fried and Hansson suggest that,between two job candidates ceteris paribus —or, all other things being the same—you should hire the better writer. Why? Because of story. For all our visual multimedia, words are still the seedlings of new ideas. Words are the best way…

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An Easier Way To Bring Big Ideas Forward

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Mindjet Releases Product Updates and All-Inclusive Pricing We are passionate about how to connect you and your entire workplace to the big idea you want to act on, the big idea that can drive your business to better achievements. We are passionate about helping people work smarter. So naturally, we had a big idea of…

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Agile Marketing Series: Feedback Within, Feedback Without Part 2

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Part 2: External Feedback and Your Customers In his textbook “Market-Based Management: Strategies for Growing Customer Value and Profitability,” professor, author and, former engineer, Roger Best, points to the fact that your business’s most profitable customers are the ones you already have. Why? Because when you lose customers, you must replace them with new customers…

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Agile Marketing Series: Case Study on Negative Feedback—Microsoft

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Full disclosure: I’m an ex-softie. I loved working at Microsoft. Some of my fondest memories professionally are from my time there. There are so many wonderful and smart people at Microsoft I will never stop rooting for Microsoft to be successful. Failure & Agile In his article for Vanity Fair, author Kurth Eichenwald takes a…

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