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A New Option for Individual Consumers

A New Option for Individual Consumers

Recently Mindjet simplified our product and pricing model: we have one product, Mindjet, and it’s available for one price. We… Read more »
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Agile Marketing Series Ready, Fire, Aim

Agile Marketing Series: Ready, Fire, Aim

Can I admit something to you? I procrastinated writing this post like you wouldn’t believe. I straightened up my desk.… Read more »
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Agile Marketing Series Character, Plot and Hypothesis Testing Part 1

Agile Marketing Series: Test Everything, Test Anything

Show me the money. “What about all this story stuff?” They will say in their super-serious business meetings. You know… Read more »
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Agile Marketing Series Character, Plot and Hypothesis Testing Part 1

Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1

What’s the Story Behind the Stories? In their book Rework, authors Fried and Hansson suggest that,between two job candidates ceteris… Read more »
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An Easier Way To Bring Big Ideas Forward

An Easier Way To Bring Big Ideas Forward

Mindjet Releases Product Updates and All-Inclusive Pricing We are passionate about how to connect you and your entire workplace to… Read more »
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Agile Marketing Series Feedback Within, Feedback Without Part 2

Agile Marketing Series: Feedback Within, Feedback Without Part 2

Part 2: External Feedback and Your Customers In his textbook “Market-Based Management: Strategies for Growing Customer Value and Profitability,” professor,… Read more »
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Agile Marketing Series Case Study on Negative Feedback—Microsoft

Agile Marketing Series: Case Study on Negative Feedback—Microsoft

Full disclosure: I’m an ex-softie. I loved working at Microsoft. Some of my fondest memories professionally are from my time… Read more »
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