- Creativity and the Collaboration Business Model
- Fun Friday Links: the Pace of Productivity, Redefining Success + Teens with iPhones = Horror
- Don’t Monkey About: How to Beat the Stress of Middle Management
- Agile Marketing Series: A Deep History of Business Management, Part 2
- Collaboration Between the CMO and CIO: A Love Story
- Agile Marketing Series: A Deep History of Business Management, Part 1
Articles by
jascha kaykas-wolff
An Easier Way To Bring Big Ideas Forward
Posted by jascha kaykas-wolff & filed under Mindjet 
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Mindjet Releases Product Updates and All-Inclusive Pricing We are passionate about how to connect you and your entire workplace to the big idea you want to act on, the big idea that can drive your business to better achievements. We are passionate about helping people work smarter. So naturally, we had a big idea of…
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Agile Marketing Series: Feedback Within, Feedback Without Part 2
Posted by jascha kaykas-wolff & filed under Agile Business .
Part 2: External Feedback and Your Customers In his textbook “Market-Based Management: Strategies for Growing Customer Value and Profitability,” professor, author and, former engineer, Roger Best, points to the fact that your business’s most profitable customers are the ones you already have. Why? Because when you lose customers, you must replace them with new customers…
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Agile Marketing Series: Case Study on Negative Feedback—Microsoft
Posted by jascha kaykas-wolff & filed under Agile Business .
Full disclosure: I’m an ex-softie. I loved working at Microsoft. Some of my fondest memories professionally are from my time there. There are so many wonderful and smart people at Microsoft I will never stop rooting for Microsoft to be successful. Failure & Agile In his article for Vanity Fair, author Kurth Eichenwald takes a…
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Agile Marketing Series: Feedback Within, Feedback Without Part 1
Posted by jascha kaykas-wolff & filed under Agile Business .
Part 1: Internal Feedback and the Agile Team In agile software, developers can code in pairs. Those pairs are all part of a larger development team that holds short, daily, stand-up meetings called “scrums,” where members of the team share progress and prioritize what each work pair will do for the day. It’s open, free…
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Agile Marketing Series: Story Onion—An Exercise In Collaborative Brainstorming For Marketers
Posted by jascha kaykas-wolff & filed under Agile Business .
Don’t underestimate the power of collaboration. It not uncommon for agile software development practitioners to utilize “extreme” programming, as it’s sometimes called. Web developers program sitting side-by-side coding together, it’s the ultimate form of teamwork. One person composes while other team mates edit to keep the work moving forward. Working together like that is core to agility, and agile marketing is no different.
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Agile Marketing Series: The Agile Marketing Movement’s Time Is Now
Posted by jascha kaykas-wolff & filed under Agile Business .
Today’s short cycle times means you can’t sit in deliberation for weeks, months, and years. Agile development concentrates on getting a working model up and running as soon as possible. Agile marketing does the same thing. Get something out there, test it…
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Between Minds: East Coasters vs. West Coasters
Posted by jascha kaykas-wolff & filed under Visualization .
A warm welcome back to regular readers of “Between Minds: An Ongoing Taxonomy of Team Dynamics.” For several weeks now we’ve been identifying the dueling dualities who populate your office space and project teams. Our previous entry, Optimists vs. Pessimists, detailed both the critical distinctions between the glass-is-half-full and glass-is-half-empty crowds and the one surprising similarity (both were indifferent if the beverage in question had gone flat).
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