- Creativity and the Collaboration Business Model
- Fun Friday Links: the Pace of Productivity, Redefining Success + Teens with iPhones = Horror
- Don’t Monkey About: How to Beat the Stress of Middle Management
- Agile Marketing Series: A Deep History of Business Management, Part 2
- Collaboration Between the CMO and CIO: A Love Story
- Agile Marketing Series: A Deep History of Business Management, Part 1
Articles by
jascha kaykas-wolff
Agile Marketing Series: Keeping the A/B Together on an Agile Team
Posted by jascha kaykas-wolff & filed under Agile Business 
.
Entrepreneurship is all about creativity, and for a company to grow in new markets where agile marketing strategies are at play, creativity is key. But everyone on your team doesn’t have to be creative for the marketing team to be successful. In fact, as long as the team sticks together on projects, the use of…
Read Full Article
Agile Marketing Series: Visualize The New World
Posted by jascha kaykas-wolff & filed under Agile Business .
Humans are wired to actualize what lives in the imagination. We have a full catalog of cliches that allude to this phenomenon: Seeing is believing. Visualize world peace. Free your mind and your ass will follow. “In my mind’s eye, Horatio.” In his famous book Guns, Germs, and Steel, Jared Diamond recounts how our human…
Read Full ArticleOur “Work Inspired” Manifesto
Posted by jascha kaykas-wolff & filed under Mindjet .
Leading up to Mindjet’s launch in September, our team became so immersed in our work that we literally painted the walls to capture the energy of the moment — and remind us why we come to work each day. And now, every morning, we have our own words to inspire us: work should be challenging,…
Read Full Article
A New Option for Individual Consumers
Posted by jascha kaykas-wolff & filed under Mindjet .
Recently Mindjet simplified our product and pricing model: we have one product, Mindjet, and it’s available for one price. We think there are real advantages in a powerful, simple message and product and we can deliver even greater value to our customers through these focused efforts. With the subscription we can now guarantee that every…
Read Full Article
Agile Marketing Series: Ready, Fire, Aim
Posted by jascha kaykas-wolff & filed under Agile Business .
Can I admit something to you? I procrastinated writing this post like you wouldn’t believe. I straightened up my desk. I walked around the office. I got a coffee, then a cookie, then more coffee. I convinced myself that I left my copy of Harvard Business Review in my car so I could go outside.…
Read Full Article
Agile Marketing Series: Test Everything, Test Anything
Posted by jascha kaykas-wolff & filed under Agile Business .
Show me the money. “What about all this story stuff?” They will say in their super-serious business meetings. You know the ones—those affable bottom-liners in the blue shirts that don’t care nothin’ about what they call “fluff.” “Character and plot? Harumph! We want tangible, results-optimized, market-driven, next-generation solutions…not marketing pablum!” Funny how the serious prefer…
Read Full Article
Agile Marketing Series: Character, Plot and Hypothesis Testing Part 1
Posted by jascha kaykas-wolff & filed under Agile Business .
What’s the Story Behind the Stories? In their book Rework, authors Fried and Hansson suggest that,between two job candidates ceteris paribus —or, all other things being the same—you should hire the better writer. Why? Because of story. For all our visual multimedia, words are still the seedlings of new ideas. Words are the best way…
Read Full ArticleRecent
Check it out:
