- Creativity and the Collaboration Business Model
- Fun Friday Links: the Pace of Productivity, Redefining Success + Teens with iPhones = Horror
- Don’t Monkey About: How to Beat the Stress of Middle Management
- Agile Marketing Series: A Deep History of Business Management, Part 2
- Collaboration Between the CMO and CIO: A Love Story
- Agile Marketing Series: A Deep History of Business Management, Part 1
Articles by
jascha kaykas-wolff
Agile Marketing Series: A Deep History of Business Management, Part 2
Posted by jascha kaykas-wolff & filed under Agile Business 
.
With specialization and globalization, life is now divided between our individual connection to the world and the world as whole playing out in real time before us. We are simultaneously able affect it, and stand powerless before it. Many businesses are going through what Walter Kiechel calls a “re-engineering,” with the individual customer at the…
Read Full Article
Agile Marketing Series: A Deep History of Business Management, Part 1
Posted by jascha kaykas-wolff & filed under Agile Business .
“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic approaches. It’s what I’ve called the anti-Mad Men approach: try anything, but never failing the same way twice. Systematic innovation is at the core of all…
Read Full Article
Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation
Posted by jascha kaykas-wolff & filed under Agile Business .
“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious children), as well as Czech novelist Milan Kundera. Citations for Drucker usually extend the quotation, adding, “All the rest are costs.” Kundera. Drucker. Novelist. Consultant. Marketing. Innovation. The…
Read Full Article
Agile Marketing Series: the Emergent Strategy + Good Money vs. Bad Money
Posted by jascha kaykas-wolff & filed under Agile Business .
In the 1970s and 80s, Toyota had a deliberate strategy to sell big motorcycles in America. They looked at the market and decided there was a good opportunity for big hogs like Harleys. However, they continually failed to break into the large road-bike segment. But that was Toyota’s big opportunity, in disguise. Their deliberate strategy…
Read Full Article
Agile Marketing Series: What Your Backlog Says About Your Priorities
Posted by jascha kaykas-wolff & filed under Agile Business .
In agile software development, the backlog is an accumulation of programming work which has yet to be completed. Management decides on the backlog by using information from daily scrums, the work team, and other stakeholders in the business coming together in the occasional sprint meeting to decide what works—and hopefully, what new opportunities the business will…
Read Full Article
Agile Marketing Series: How to Establish a Dual Operating System
Posted by jascha kaykas-wolff & filed under Agile Business .
Agile is a systematic way to meet the practical, day-to-day needs of a business, while still preserving some “impractical” time to explore new opportunities and experiment. The pendulum constantly swings between innovation (coming up with new ideas and trying novel solutions) and marketing (figure out what job customers need you to do for them). We Don’t…
Read Full Article
Agile Marketing Series: Lean Manufacturing and the Theory of Capabilities
Posted by jascha kaykas-wolff & filed under Agile Business .
Tech companies began to move to Eastern management practices in the late 1980s to mid 1990s. Influenced by the success of Japanese consumer electronics and auto makers (like Toyota, in the following Virginia Mason Medical Center example), firms in the U.S. began to switch from high-inventory, huge-capacity, low-customization models of business from the Post-World War…
Read Full ArticleRecent
Check it out:
