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Articles by
Brandon Hartley
Web Design On the Go: An Interview With Jose Caballer
Posted by Brandon Hartley & filed under Agile Business 
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This Week in Web Design defies easy categorization: it’s more structured than your typical video podcast, but still maintains a DIY aesthetic and whimsical attitude. Host Jose Caballer and guests offer professional advice on a range of topics of interest to web designers, including industry best-practices and freelance business tips. Caballer is founder of The…
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The Social Pulse: The State of SEO
Posted by Brandon Hartley & filed under Agile Business .
Search Engine Optimization, that once hip-buzzword, now almost seems like a relic from the Mad Men era of marketing. But for startups and established companies alike, SEO is the tried-and-true workhorse behind effective brand exposure. The secret to optimization—then and now—is understanding how search engines work and making effective use of that knowledge. Google’s market…
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Tactile Touchscreens: Tech’s Next Big Thing?
Posted by Brandon Hartley & filed under Agile Business .
Innovative design elements can completely transform the way we interact with technology. The introduction of the mouse revolutionized desktop computing. The wheel on the iPod made digital music players sleek and user-friendly. But figuring out the “next big thing” in electronics is a challenge that perpetually frustrates design gurus and tech companies alike. For every…
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DIY Online Reputation Management: Exorcise the Skeletons in Your Digital Closet
Posted by Brandon Hartley & filed under Agile Business .
It’s no secret that companies research the digital past and present of potential new hires. Anything discoverable by Google with your name attached to it is fair game—especially publically shared pictures and posts on social media sites. As these black marks add up, many professionals and businesses are turning to online reputation management services to help remove them.
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Not So Suite: Microsoft Office vs. Google Docs
Posted by Brandon Hartley & filed under Agile Business .
Everyone has a Microsoft Office horror story. Outlook slowed to a crawl after you tried to send a file larger than 50 GB. PowerPoint suddenly stopped functioning during a presentation. Entire Word files irreversibly transformed into pages and pages of asterisks. Hours wasted trying to make a simple chart in Excel. Despite these occasional hiccups, Microsoft Office has maintained a firm grip on the office productivity software market since its debut in 1989…
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Health Business: Mobile Apps Tackle HIV/AIDS in Africa
Posted by Brandon Hartley & filed under Collaboration .
Communication has historically been the biggest obstacle for public health organizations working in developing countries. Even outreach efforts that utilized multiple mediums—radio, television, print—were essentially a one-way dialogue reaching a narrow audience. At-risk groups with specific questions and concerns had few resources they could consult for answers. As a result, disinformation, especially in poor nations, ran rampant.
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