- Unlikely Innovation: Looking Outside Your Team for Inspiration
- Content Marketing with Advocate Marketing is a Match Made in Heaven
- Productivity Prompts: Getting Things Done with Mind Maps
- Mindjet ProjectDirector: Better Teamwork for Greater Project Success
- Innovation Without Foundation: The 7 Deadly Sins
- Innovation: It’s Not Just About Product, It’s About Process Too
Articles by
Arwen Petty
Unlikely Innovation: Looking Outside Your Team for Inspiration
Posted by Arwen Petty & filed under Mindjet 
.
When companies talk about innovation, they’re really talking about taking action — turning creative solutions into tangible products and services. And while it’s usually the default move to seek out the people on your team who have familiarity with the business and its processes, it might not actually be the smartest. True, they’ll have prior…
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Innovation Without Foundation: The 7 Deadly Sins
Posted by Arwen Petty & filed under Agile Business .
Having big ideas is great, but executing on them takes a little more than just the proverbial light bulb. Innovation without foundation is a little bit like riding a bike without wheels, or any number of metaphors surrounding vehicles without engines — although the basic structure is there, ideas can’t move forward without support, mobility,…
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Big Data Dilemma: Marketers Don’t Quite Get It
Posted by Arwen Petty & filed under Agile Business .
Like any snazzy, cutting-edge tool that promises marketers better insight into the minds of their customers, Big Data has exploded onto our radar, claiming superiority because, hey, it’s hard to argue with cold, hard science. But, like any group wielding a shiny new weapon, marketers have hit the ground running without bothering to fully delve…
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The Drivers and Barriers of Sustainable Innovation: The World Business Council Report
Posted by Arwen Petty & filed under Agile Business .
“Sustainable development is a metaphor for opportunity and progress as well as a reminder of obligations and uncertainty,” says Andrew Dearing in a recent WBCSD report on the drivers and barriers of sustainable innovation. Eloquent and universal, this excerpt perfectly sums up the state of innovation today: hell-bent on evolving and embracing risk, but ever-vigilant…
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After Innovation: Turning Great Ideas into Great Projects
Posted by Arwen Petty & filed under Agile Business .
Recently I wrote about how creativity and innovation are not the same thing; in essence, sparking creative thought is something that takes place before innovative action happens. It stands to reason, then, that innovation itself is a step towards execution — the one, in fact, that makes it possible to turn great ideas into great…
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Innovation vs. Budgets: When Will We Ring the Bell?
Posted by Arwen Petty & filed under Agile Business .
Ah, budgets. Are there any other elements of business that wield the same power as the freedoms or restrictions of the almighty budget? In today’s wounded economy, financial constraints dictate much more than just expenditures — they determine when people can create, how big they can brainstorm, and unfortunately, the potential for supporting valuable innovation.…
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Mindjet Perspectives: Cultivating Innovation for Smarter Business
Posted by Arwen Petty & filed under Agile Business .
From our Chief Marketing Officer, Jascha Kaykas-Wolff: It seems like everywhere you look, there’s yet another article covering the perks and perils of innovation. It’s been written about in publications from the New York Times to the Huffington Post, making it seem like the next big thing is the only thing on the mind of most companies. All…
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