Thursday Thought Leadership Roundup: Blogging is Essential, Top Business Thinking, and Mobile-First Enterprise Habits
In this week’s thought leadership roundup, we take a look at why blogging is essential to your strategy, how you can become a top business thinker, and six habits of successful mobile-first companies.
Three Reasons Why Blogging is Essential in Thought Leadership
“You’ve already developed the expertise in a particular subject or industry, so why keep it cooped up in your head? Share it with others!
One of the best ways to demonstrate thought leadership in your area of expertise is to actively produce valuable blog content. You should be blogging regularly about several topics associated with your area of expertise. Write about topics that you know a lot about and that others need to know more about.
Be sure to blog often. This is not a “one and done” thing. The more you’re blogging, the more you’re increasing your exposure to position yourself as a thought leader. You want to make sure you are the go-to expert above all else when someone is seeking advice or assistance in your area of expertise.
Don’t forget about exploring guest blogging opportunities to contribute to other industry blogs. This enhances your visibility as a thought leader, as well as establishes credibility.”
Our take: Blogging is one of the easiest and most important ways a brand or thought leader can keep in touch with their advocates, expand their influencer base, and maintain valuable connections with both existing clients and pending prospects. If you’re not blogging, you’re not giving your brand a human voice.
How To Become A Top Business Thinker
“A disproportionate share of top thinkers have an early personal or career experience that is “either international or diverse in some way,” says Crainer. “There’s one very well-known American thinker whom we don’t include on Thinkers50 anymore because he won’t travel outside America…and we think a global perspective is critically important. And we heard another guru who gets a lot of money per speech who is based in California, and [according to him] the most exciting company in the world happens to be 50 miles from where he lived. You don’t have to be cynical to suggest that they’re probably not the most exciting company in the world, but simply a nearby company doing an interesting thing. We’re looking for thinkers that are actively curious…people who spend time with practitioners and are curious about the reality of doing business.'”
Our take: The internet, though it’s become an essential platform for people to share ideas globally, has also made it virtually impossible for even established thought leaders to gain momentum and be heard above the deluge of copycats, irrelevant noise, and general flotsam. Great ideas get lost, and fast — becoming a top thinker in a particular industry is a key preliminary strategy for aspiring thought leaders, so it’s crucial for those who want to voice their ideas to do the proper research and groundwork.
The Six Habits of Successful Mobile-First Enterprises
From Wired Insights:
“One lesson, unfortunately, is that despite all the talk about the rise of mobility and the adoption of smartphones and apps for practically every human endeavor, things are not moving at quite the same speed inside the enterprise. I soon realized, however, that there were common patterns among all the customers I was talking to. And it didn’t matter if it was a small or midsize company, or even a large enterprise with a sizable IT budget: companies that don’t build the right habits find that building mobile apps is very difficult.
The good news is that despite building great mobile apps too often is considered a steep challenge, if enterprises work to improve their approach to six habits of highly successful mobile-first enterprises they will find that rather than having the mobile opportunity slip out of hand, they will turn it into a strong advantage.”
Our take: Want to get to the top? Look to top performers. This isn’t a suggestion to mimic, but rather to learn, adjust, and apply strategies that are clearly working for industry leaders to your own organizational tactics. It’s an old trick, but one that’s sadly under-utilized by fledgling (and not-so-fledgling) companies who think that innovation is tantamount to inversion. Pro-tip: it isn’t.