Fun Friday Links: Year One Business Lessons, Boredom is Essential, and Humanizing Your Brand
Welcome to Conspire’s Fun Friday Links, a weekly collection of interesting discoveries from around the Web. Most of the time, the goal is to get you thinking differently about innovation, collaboration, business culture, and life in general. Other times, we may toss an infographic or fun video your way. Submissions are welcome, and you can send them to firstname.lastname@example.org for consideration.
Talking Shop: The First 365 Days
With start-up culture no less than exploding these days, learning from the pros is becoming less a lesson in longevity and more about one-upping — or preempting — the entrepreneurial geniuses of our modern business market. That said, it can’t hurt to hear what they have to say, which is exactly the point of a recent article focused on what brand new business leaders have learned after just one year of operation. From Mashable, in talking to Bespoke’s Manuel Guardiola and Racim Allouani:
“We started the business with our personal savings. We had to be strategic with the costs; no significant spending was made without comparing quotes and options. You may be tempted to skip this diligence when you’re in (funded) growth mode.
Our spending priorities were always centered on the customer experience. For example, creating a welcoming and functional small space was important – we’ve been blessed to find our special location in the heart of Tribeca. We worked with our interior designer, Virginia Harper, to develop a renewed and warm in-store experience. We also prioritized a website with cutting-edge, yet reliable technology.
We did the first version of the website through a web design agency. It was important for us to build a minimum viable product in the early stage in order to get customer feedback. Once this was achieved, we continued the development in-house, as we needed to have full control on functionalities and development cycles. A website like ours requires a lot of different skills — back/front-end of course, but also 3D, image processing, software architecture and web communications. We had to gather complementary skills and make sure there was a clear roadmap ahead.”
Why the Capacity for Boredom Is Essential for a Full Life
Being bored is perhaps one of the only totally universal states of existence experienced by humans and other animals alike. But while cats and dogs seem to manage okay, humans become psychologically tortured by boredom, and often end up turning to hours upon hours of mindless entertainment (or worse) just to avoid it. But before you bust out the to-do list, you may want to consider what legendary psychoanalyst Adam Phillips has to say about it. From Brainpickings:
“Every adult remembers, among many other things, the great ennui of childhood, and every child’s life is punctuated by spells of boredom: that state of suspended anticipation in which things are started and nothing begins, the mood of diffuse restlessness which contains that most absurd and paradoxical wish, the wish for a desire.
Boredom is actually a precarious process in which the child is, as it were, both waiting for something and looking for something, in which hope is being secretly negotiated; and in this sense boredom is akin to free-floating attention. In the muffled, sometimes irritable confusion of boredom the child is reaching to a recurrent sense of emptiness out of which his real desire can crystallize… The capacity to be bored can be a developmental achievement for the child.”
How Humanizing Your Brand Makes Money
People in any realm of the B2C market have probably heard the phrase “customer engagement” enough times that it (a) upsets them deeply whenever it’s uttered, or (b) no longer think it means anything at all. But, although buzzwords can be cause for mutiny, this particular piece of jargon is still extremely important. In the below video with Digital Royalty CEO Amy Jo Martin, she discusses how humans connect with humans, not logos — and what that means for your business.