Thursday Thought Leadership Roundup: Getting Confused, 30 Second Thought Leaders, and Internal Empowerment
Once again, it’s #thoughtleadership Thursday (our last one for a bit — Thanksgiving takes the headlines next week!). On the wire today: why thought leadership isn’t the same as native advertising, the education industry takes the quick-and-intelligent approach, and how encouraging employees to become TLs drives empowerment and innovation.
Don’t Confuse ‘Thought Leadership’ With ‘Branded Content’ or ‘Native Advertising’
“Thought leadership is the platinum standard of content-based reputation enhancement. In its pure form, it is information, research, ideas, expert commentary, and opinion that exist for their own sake, not to prove a direct commercial point.
Thought leadership is indirect. It creates prestige for the organizations that sponsor it through association. Thought leadership tells potential clients and customers, “If we think this deeply, and with great knowledge and expertise, then you will surely want us on your team – we can add significant value to your efforts.”
Thought leadership is best for professional services firms, investment managers, consultants, colleges and universities, and any institution looking to build intellectual capital and create relationships because people find them intelligent, expert, and impressive. It is the most powerful kind of content.”
Our take: Agreed, agreed, agreed. Talking about something a lot doesn’t necessarily make you a thought leader; you must bring new perspective and value to the table, not simply rely on your ability to flood your feeds with a particular keyword.
30 Seconds of Thought Leadership
Although this video archive is quite specific to the education industry, it’s an excellent example of how thought leadership in a nutshell can drive real change, and more than that, change that matters. From tips on riding the waves of technological evolution to barriers and professional development, these quick videos are simple, smart, and effective.
Our take: Better yet, the concept could easily be applied to other industries, and it absolutely should be.
Empowering Employees Through Thought Leadership
From North Dallas Gazette:
Influence is the currency of thought leadership. That’s because an effective thought leader can have a profound effect on the people they influence. As a tool for change, influence has a longer lasting effect than simply giving out orders on the office floor or through e-mail. It can refocus your company and empower your entire workforce. Here are just a few of the ways thought leadership can empower your employees:
• Thought Leadership allows employees to see the bigger picture of the organization by sharing the company’s long-term goals and long standing principles.
• Thought Leadership encourages employees to excel at their responsibilities, inspiring them to come up with solutions that allow them to go above and beyond their roles.
Our take: Although this advice isn’t exactly brand new information, it’s still great information, and a good reminder about the true value of encouraging employees to continuously further their knowledge about industry topics they care about. Smart employees are a given; passionate employees have the power to help companies take control of their future.