3 Ways Mindjet and SpigitEngage Help Spark Creativity

Filed Under Mindjet

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Arwen Petty

by
November 20, 2013

There are plenty of ways to up your personal creativity — become one with nature, take glass-blowing lessons, read more, lock yourself in a room with inspirational books. But sometimes we need to kick-start our creative juices for something other than expressing ourselves and feelings. It’s no secret that a certain level of artistry plays a role in successful business practices, and some of the most brilliant concepts are the result of out-of-the-box thinking.

With our new product lineup, we’re confident that the right implementation of Mindjet’s suite can not only facilitate innovation and drive productivity, but that it can get you and your teams thinking differently, too. Here’s how.

1. Mind Mapping Helps You Use More of Your Brain

For the visual thinker, mind mapping just makes sense — but for your average linear task manager, moving from notes to nodes can be both challenging and confusing. But listen up, list-lovers: mind mapping has actually been scientifically linked to enhanced creativity, improved memory, and better problem-solving skills. Plus, the combo of words and images used in mind mapping helps people to be six times better at remembering information than when using tactics that rely on words alone.

Bonus? Because mind maps connect and arrange concepts through natural associations, they can help people come up with more ideas, dig deeper into topics, inspire new perspectives, find deeper meaning in your subject, and help you figure out what you’re not seeing. All of these activities utilize left and right brain thinking processes, which helps people use more of their brain than when they think linearly. Our MindManager product is simple and intuitive — a great introduction for newbies, and a powerful tool for the master mapper.

2. Visualizing Information Improves Retention and Understanding

It should come as no surprise to anyone — in a world fraught with screen-addicted humans — that visualization has been shown to be far more effective at conveying data than simple text alone. With over half of your brain constantly focused on visual processing, 70% of your visual receptors hanging out in your eyes, and an average productivity jump of 8% in teams that consistently use visual tools, it’s also not surprising that comprehension and retention rise when we turn over our tasks to imagery and illustration. We start thinking of stuff we have to get done as the jumping off point for what we’re capable of doing; when we see projects visually, we see them differently.

Mindjet ProjectDirector uses a variety of visualization techniques to encourage teams to collaborate more effectively and find new and better ways of getting things done. It’s pretty hard to get creative with a series of bullet points, but ProjectDirector opens up an entirely new — and beautiful — world of project management.

3. Crowdsourcing and Challenges Jump-Start Divergent Thinking and Collaboration

Although many people panic when forced to think on their feet, there’s evidence that ideating under pressure can actually unleash your inner genius — as long as you don’t fall victim to groupthink. It’s important that people be given the freedom to ideate individually so they aren’t tempted to simply follow participants with louder voices. But once that’s been done and ideas are brought into the fold of the crowd, evolution happens — people start bouncing concepts off of other concepts, or become inspired to think of entirely new ways of doing something.

SpigitEngage uses crowdsourcing, Pairwise voting, and challenges to help organizations manage all of the creativity that starts to bubble out of people once they’re given a forum in which to bubble. While we won’t claim that our product is going to make your ideas better, we can promise that you’ll be able to handle them more efficiently, which takes a bit of the pressure off (after all, no one really likes herding cats). In turn, you’ll be able to encourage your crowd — whether internal or external — to generate ideas more often, and you’ll be giving them a structured space to do it in. True, creativity and structure don’t usually go hand-in-hand, but with SpigitEngage, they can.

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