October 31, 2013 - FILED UNDER Agile Business
Thursday #ThoughtLeadership Roundup: Revolutions in Thinking, One CEO’s Advice on Messaging, and Stanford’s Fall Lineup
Happy Thursday (and Halloween), readers. It’s #thoughtleadership day, so check out what the internet came up with this past week (and don’t forget to follow us @Mindjet for daily tips and other news).
You’re a Thought Leader and We Need Your Leadership
From Switch & Shift:
One of the cool things about modern discussions of leadership is that we now recognize that “leadership” is available to everyone, at every level of every kind of organization – or no organization at all. Anyone can lead and can even start a movement, simply by influencing the person next to them to influence someone else. We believe that to lead is to make an impact on the world around you. And anyone can do this. The patriarchal stereotype of leader-as-king-with-army is making room for the reality of idea-gal-with-smartphone.
But there’s a difference between influencing the person next to you and “leading.” What is it?
Our take: Just sharing your thoughts with others doesn’t necessarily mean you’re being influential; to be a true thought leader, take it a step further and allow people to challenge what you share. It’s through conversation and debate that your own thoughts can grow, allowing you to support your position more firmly.
Thought Leaders in Mobile and Social: Interview with Borge Hald, CEO of Medallia
Borge Hald: “I think a lot of companies are used to a model where PR comes out of the marketing department or maybe specialists in their contact centers. But the more social and mobile people get, the more people are going to expect companies to behave more like people. There is an informality and an engagement you expect from the people who work with you. Zappos is encouraging employees to [use] Twitter, for example. But there are a lot of companies — ones that our customers as well as others — that have a great deal of fear of having their employees talk to their customers in any kind of form…
We made a commitment. We think that over time, more than half of the work that is going to happen will happen on mobile devices. We want to be there early because the more we can put this information into people’s hands, the more engaged they will become. We know that information drives behavior because it reminds people what is in their customers’ heads, and it allows them to coach their people and get good ideas.”
Our take: The digital world is an impatient one. Right now, businesses are laser-focused on successfully deploying mobile strategies, and much of that is dependent on meeting customers in a space they’re comfortable with, without taking over that space. Brands that choose to humanize their message tend to have improved customer engagement, so consider what that means for your company.
Entrepreneurial Thought Leaders Seminar: Fall Lineup
From Standford University:
Feeling Entrepreneurial? Stanford University’s Entrepreneurial Thought Leaders Seminar is a weekly speaker series that brings innovation leaders from business, finance, technology, education, and philanthropy, to share their insights with aspiring entrepreneurs from all over the world.
Our take: Looks like a can’t miss queue of thought leaders from a diverse set of industries. Bonus: location is not an obstacle; you can watch in online, so sign up today!