What’s the Value of Visual Thinking in Social Business?

Filed Under Mindjet

Visual Thinking
Michael Deutch

June 20, 2013

I’m a fan of David Armano’s timeless work, so here’s a great presentation from the BlogWorld 2009 conference in Las Vegas. It’s a fast but worthwhile journey, exploring how to go visual with 4 Ms and six steps:

  1. Metaphor
  2. Model
  3. Metaphor Model
  4. Mindmap

Next, he walks through the following six steps…

  1. Empathize: See the world as a child
  2. Memorize: Commit thoughts to memory
  3. Analyze: Take a step back
  4. Synthesize: Filter signal from noise
  5. Visualize: See it, then do it
  6. Materialize: Make it tangible, make it stick

In the end, David sums up nicely the reasons for getting visual…

  • Get people’s attention quickly
  • Helps us to learn faster + more effectively
  • Lets people do their own thinking
  • Helps us tell stories

Take a walk and see it for yourself:

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