Mindjet User Spotlight: Steven Lockwood

Filed Under Mindjet


April 23, 2013


Name: Steven Lockwood
Title: Sales Manager, IT Software industry
Started using Mindjet: 2007
Social links: LinkedIn

How did you hear about Mindjet?

In 2007 whilst sitting in an Account Planning meeting.  One of the Sector Leaders had Mindjet open and was using it to enter details regarding the meeting. When asked further, he showed me the other maps he had for a multitude of purposes and I was hooked.

What do you primarily use it for?

Primarily for Account Planning and Territory Management.  I also use it for Sales Campaign Management and Career Planning.

What is your favorite feature and why?

I love the graphical interaction you can have with your information.  Having this, combined with the added benefit that this brings of having access to all information I need through this graphical interface, allows me to work smarter and more efficiently.

Is there anything the tool helps with that was unexpected?

The biggest surprise to me was more in the number of people who use Mindjet. Once I started showing my maps to people to convey my ideas and intentions, there were a large number of ‘oh, I use Mindjet’ moments.

Tell us about your map.

This is the template I use for Account Planning.  It allows me to have all the areas I need to cover in one place without roaming multiple spreadsheets or Word documents, show relationships where necessary and keep on top of the projects.


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This map was used to both enable me to present my strategy of play for a new job I was interviewing for.  When I was successful in gaining the position it was then used as a management tool to ensure I fulfilled all the task I set out to do.


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Steven is an experienced sales professional with over 13 years working knowledge of direct sales and account management within the IT software sector.

Steven is currently working with a small number of strategic accounts to plan and execute sales campaigns with a market leading Business Analytics portfolio. With clients spanning the Automotive, CPG, Energy and Retail sectors, all with a broad spectrum of business requirements and existing nuances, account planning is a high priority.

To represent his customer’s needs and ensure items are tracked effectively Steven has developed account maps to keep his campaign team and him on the same page.

Here at Mindjet, we know the value of sharing ideas. It’s just like philosopher Michel de Montaigne said way back in the 1500s: “It is good to rub and polish our brain against that of others.” The Mindjet User Spotlight series aims to help that little endeavor along by bringing your stories and experiences with Mindjet to the forefront. If you’ve got one to share, don’t be shy! Give us a shout.

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