Fun Friday Links: Selling is Human Nature, Social Media Roots and Data, a Love Story
Welcome to Conspire’s Super Happy Fun Friday Link Time, a weekly collection of cool discoveries from around the Web. Most times the goal is to get you thinking differently about communication, collaboration, culture, and life in general. Other times, LOLCAT ATTACK!
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Author Dan Pink subscribes to an idea that makes me extremely squirmy: to sell is human nature. I have seven years of truly horrible retail experience under my belt to back me up, but in his book, To Sell: The Surprising Truth of Moving Others, he says the following:
“This is a book about sales. But it is unlike any book about sales you have read (or ignored) before. That’s because selling in all its dimensions — whether pushing Buicks on a lot or pitching ideas in a meeting — has changed more in the last ten years than it did over the previous hundred. Most of what we think we understand about selling is constructed atop a foundation of assumptions that have crumbled.
Selling, I’ve grown to understand, is more urgent, more important, and, in its own sweet way, more beautiful than we realize. The ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn’t some unnatural adaptation to the merciless world of commerce. It is part of who we are.”
Pink goes on to say the most successful salespeople aren’t extroverts or introverts, but a combination of both: ambiverts.
“The best approach is for the people on the ends to emulate those in the center. As some have noted, introverts are ‘geared to inspect,’ while extraverts are ‘geared to respond.’ Selling of any sort — whether traditional sales or non-sales selling — requires a delicate balance of inspecting and responding. Ambiverts can find that balance. They know when to speak and when to shut up. Their wider repertoires allow them to achieve harmony with a broader range of people and a more varied set of circumstances. Ambiverts are the best movers because they’re the most skilled attuners.”
I love the way this infographic opens up: “Like a tree, your business is only as sturdy as its roots.”
If you’re just beginning your social campaigns and looking for the best ways to utilize the most popular channels, I think this infographic is a great springboard.
Social Media Infographic by Vertical Measures
If you’ve ever considered data collection to be boring — and I’d wager a lot of you have — I invite you to watch this TEDx talk from digital strategist and journalist Amy Webb. After a particularly rough breakup and too many bad dates to count, Amy decided to take a quantitative approach to online dating. She came up with 72 attributes required of any future date and assigned each of them a point value. For 700 out of a maximum possible 1800, she’d agree to have an email exchange. For 900, she’d go out with them. And for a whopping 1,500, she’d consider a long-term relationship.
The story’s happy ending is obvious from the start, as a flashy ring is visible on her wedding finger.