Fun Friday Links: the Catch-22 of Social Biz, Words Marketers Should Stop Using and Extraordinary as the New Ordinary

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January 11, 2013

Welcome to Super Happy Fun Friday Link Time, a weekly collection of cool discoveries from around the Web. Most times the goal is to get you thinking differently about communication, collaboration, culture, and life in general. Other times, LOLCAT ATTACK! Submissions are welcome, and you can send them to for consideration.

The Catch-22 of Social Business

Maggie McGary is a digital community and social media manager who claims to be “passionate about community management” as well as “the way social media is changing everything from traditional media to the workplace to the way businesses work.”

In this article, however, she points out why she’s tired of the whole written argument for social business–and why she’s not sure widespread adoption will ever even happen.

“I think, for the most part, the people writing about social business are usually the ones also reading about it. The audience these missives are aimed at either doesn’t read about social business or reads about it then immediately dismisses it. Also, even if they do read it, the bottom line is that people don’t like change, especially when that change is the result of someone pointing out that they are wrong and need to change.”

11 Words You Should Never Use in Sales or Marketing

Personally, I’m thrilled this list calls out the following:

  • Exceed expectations
  • Best in class
  • Unique

In the end, if you’re going to win the Most Awesome contest, you’ll do so because your product is most awesome. Not because you’re talking it up with really, really tired lingo.

Extraordinary is the New Ordinary

“Every minute a new impossible thing is uploaded to the internet and that improbable event becomes just one of hundreds of extraordinary events that we’ll see or hear about today. The internet is like a lens which focuses the extraordinary into a beam, and that beam has become our illumination. It compresses the unlikely into a small viewable band of everyday-ness. As long as we are online – which is almost all day many days — we are illuminated by this compressed extraordinariness. It is the new normal.”

In this article, Kevin Kelly questions what happens to us when the extraordinary becomes ordinary. What an unsettling thought, isn’t it?

“The good news may be that it cultivates in us an expanded sense of what is possible for humans, and for human life, and so expand us. The bad news may be that this insatiable appetite for supe-superlatives leads to dissatisfaction with anything ordinary.”