Chelsi’s Number One Super Happy Fun Link Time

Welcome to Chelsi’s Number One Super Happy Fun Link Time. Every Friday until approximately the end of time, Conspire will feature a list of cool discoveries from around the Web. Most times they’ll be links that aim to get you thinking differently about communication, culture, and life in general. Other times, LOLCAT ATTACK! Submissions are welcome, and you can send them through one of the usual suspects.

How Social Business Helps Key Business Challenges

Amber Naslund offers a really great read on why social business is ultimately a culture issue. “At its most basic level, social business is about realizing the human capacity and potential in organizations and giving it a foundation upon which to thrive and grow,” she writes.

Charlie Kaufman: What I Have to Offer

A talk about storytelling from the master of storytelling himself. Charlie Kaufman delivered the final lecture in BAFTA’s 2011 Screenwriters’ Lecture Series, highlighting the importance of doing away with templates and just going with your very core. In the link above, Eliot Rausch + Phos Pictures illustrate 5 minutes of the 70 minute speech with a gorgeous assemblage of video clips.

My favorite bit:

“To attempt to change the pattern, let me expose the wound. I do know that it is old, I do know that it is a hole in my being. I do know it is tender. I do believe that it is unknowable. Or at least, inarticulable. I do believe you have a wound, too. I do believe it is both specific to you and common to everyone. I do believe it is the thing about you that must be hidden and protected. It is the thing that is tap danced over, five shows a day. It is the thing that won’t be interesting to other people if revealed. It is the thing that makes you weak and pathetic. It is the thing that truly, truly, truly makes loving you impossible. It is your secret, even from yourself. But it is the thing that wants to live. It is the thing from which your art, your painting, your dance, your composition, your philosophical treatise, your screenplay, is born.”

Eloqua’s Joe Chernov on Content Marketing

I first met Joe at this year’s SXSW conference in Austin. My first impression (reported here): “Joe’s got a really solid chin-and-jaw beard, with a solid, chin-and-jaw-beard voice to match (friendly, good for reading stories aloud).”

Today I think of him as less of a beard man and more of a super genius. In this article from CMSWire, he answers some important questions about the content marketing field. An excerpt:

“If content marketing is about brands becoming publishers, then, provided brands take this charge seriously, we as consumers could be on the verge of some fascinating, immersive experiences with content. After all, brands like Coca-Cola and Google are heavily engaged in content marketing, and given their budgets (relative to publishing company budgets), just imagine what they could create if motivated.”

Lucky and Unlucky Numbers: How Some Industries Respond

It’s Friday the 13th! Depending on which industry you’re in, this is either good or bad news. In this article by Helen Soteriou, you’ll learn why airlines hate it and why some tattoo aficionados love it.