Mapping Out Our Future

Filed Under Mindjet

February 22, 2011

Hello everyone. I am Blaine Mathieu and I’m the new Chief Products Officer at Mindjet! I’ve been on the job about 30 days now and the proverbial “fire hose” of new information has let up enough for me to take the time to stick my head up and introduce myself to the Mindjet community.

Before I do that, let me start by saying how excited I am to be here. I’ve been a user of MindManager since 2002, so I’ve been familiar with mind mapping and information mapping for a long time. Throughout my career, as I have managed teams at many high tech companies, I have continuously run across ardent devotees of MindManager. Never could I have predicted that I, myself, would one day be in charge of product strategy and development for that very same company.

I started my first software company at the age of 17 during the beginning of the PC revolution, have definitely seen a lot, had my share of triumphs and learned from my share of mistakes. In the late 1990’s I moved to Silicon Valley to work for Gartner as their first Internet and e-commerce research analyst. At Gartner, during the dot-com boom, I learned about the value of a great idea.  These ideas still resonate and have helped change the world we live in today.

More recently, I contributed to product strategy and direction at Adobe as a leader of their Worldwide Research and Planning team. While there I clearly learned the value of understanding the customer and the market – something Adobe has been very good at historically. As a result, I’ll be listening and learning on the various Mindjet-related discussion groups.  Please consider this an invitation to participate in our future market research so we can provide the most relevant products and services to you.

From Adobe I landed at Corel Corporation and really learned the power of a strong “machine”. What I mean by this is that a technology company is only as a good as the entire experience it builds around its products, including great service and support, knowledgeable salespeople, and relevant marketing. Other than the incredible product portfolio, one of the key reasons I joined Mindjet was because of the powerful “machine” it has built up to serve and expand the market. There is no other company in its space that even comes close.

Most recently, I spent my last three years at SaaS marketing solutions provider, Lyris. At Lyris I learned the power of “focus”. It is impossible to create an effective solution that simultaneously meets everyone’s needs. As a result of this learning, you will begin to see Mindjet focus even more on delivering solutions that meet the specific needs of particular segments of its current and potential users.

So that brings me to today – thirty days in. During these first thirty days I have met many of the dedicated people at Mindjet – people who truly believe in the power and promise of Mindjet and its products. It is clear to me that most people began working here primarily because they love and believe in the products so much. Not to knock any of the great companies I’ve worked for in the past, but I have never experienced anything quite like this before. As a result, I feel very lucky to be a part of the Mindjet family and also I feel a heavy responsibility to ensure I help carry forward the strong legacy of this company into the future.

With your help and guidance, that future looks great! The “information mapping” space, broadly defined, is wide open. Most of you work in organizations where there are probably only a few dedicated islands of enthusiastic people using MindManager or one of the other product family members. We all know how much more effective your whole organization could be if more of your friends and colleagues were able to harness the power of this tool. As such, both you and I are early explorers and evangelists helping to break the ground for the many others that are rushing to follow.

In return for helping me with the evangelism part, here is what I can promise to you:

–          I will ensure Mindjet hears your voice. Of course, we cannot always immediately build everything that everyone wants, but we will take your opinions into account.

–          I will ensure Mindjet builds products that are relevant to your needs, have high quality, and provide paths to the future.

–          I will ensure that Mindjet, itself, remains a great place to work. If you are in the technology space in the Bay Area and have a passion for the movement then contact us – we want to hear from you.

Return here for future blog postings where I will be discussing our ideas and direction with you. For now, I’m looking forward to mapping out our future together. I’d ask you to wish me luck, but luck has nothing to do with it!

17 Responses to “Mapping Out Our Future”

  1. Jarlath O'Neil-Dunne

    We love Mind Manager, just wish the Mac version was compatible with Catalyst! iPad and Android tablet (Honeycomb) versions would also be helpful as we just started investing in those devices.

  2. Keith Rogers

    Seems like I have been a MindManager user forever.
    A great product.
    However, I would like to see MindJet introduce the auditory facility as used by iMindMap.
    It has the potential of a 2 minute commentary for every branch.
    A great way to provide more notes and can add greatly to a presentation.

  3. Kris

    Congrat Blaine! Good start! 😉 Lot of enthusiasm is felt from your post. Let you keep it for the future! May be you could share some of your favourite Mind-maps eventually… Thanks anyway

  4. David Howard

    Welcome! I am interested in how you may use Mind Mapping, and in particular MindJet tools for product development. Will you share anything about that? You have a unique perspective,

  5. Benoit H. Dicaire

    Congratulation Blaine!

    Do you have a roadmap for the mac and iPad edition of MindManager ?


    • Garrett

      Mac is currently in development but I don’t have a firm release date to share yet. We have the iPad version on the drawing board but at this time I don’t have any dates as to when it will be released.

  6. Pedro Cassian

    I wrote a comment here earlier, but it seems to have never been posted, its a shame it was pretty long, but here it goes again more summarized

    ? Feature Requests (MAC)
    ? -Gaant charts
    ? –not all mac users are nebiews
    – Flow Charts
    – none of the current providers of flow chart software have got it right like MM did with maps
    ? Brainstorming mode
    ? –I liked it on windows, came to mac and saw it was missing, it was pretty useful
    ? -export function to remember location and file format
    ? –even if its different from the mindjet file
    ? –its a lot of re-work for people who export a lot, like me because my friends and coworkers usually don’t own MM, even though they should
    ? a share button on the menu bar
    ? –like iwork, to easily mail or export in different formats
    ? -Auto save copy as pdf
    ? –again, a lot of people don’t have MM or sometimes its not convenient to want to share the MM file and that means I have to keep exporting copies of pdfs
    ? Feature Requests (IPAD)
    ? -release something asap that at leasts lets us view our maps,
    ? — preferably with dropbox support, syncing through itunes would create multiple copies, same with the current bonjour set up which doesn’t seem to let me upload MM files made on the mac version
    ? This is the only thing which doesn’t let me just take an ipad to meetings
    ? Ill pay even if it just lets me see files, and pay more to edit them later in time
    ? Recommendations
    ? -innovate with the Facebook page
    ? —you can create personalized iframe tabs to show off templates, get feedback easily, run contests, etc

    Feedback is important, i love MM and would like to see it fill in some gaps in my workflow, I think theres a lot of room left to innovate, I often post feature requests on your fb page since its pretty simple, I get an idea and write it down asap, You could get more feedback by taking advantage of the iframe tabs


  7. Neal

    Thanks and all the best on your new position. Please start by making Mm compatible with foxfire.

    • Deassoc

      I have MM running on my iPad (I think it’s the iPhone version). It’s quite limited, but works.



  1.  Extending mapping across platforms with new Mac, iPad & iPhone Products | The Mindjet Blog

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