I’m a fan of David Armano’s work. Here’s a great presentation from the recent BlogWorld 2009 conference in Las Vegas.
It’s a fast but worthwhile journey, exploring how to Get Visual in 4 M’s and six steps to Getting Visual…
Dave starts your journey with The 4 M’s to Get Visual…
- Metaphor
- Model
- Metaphor + Model
- Mindmap
Next, he walks through the following six steps…
- Empathize: See the world as a child
- Memorize: Commit thoughts to memory
- Analyze: Take a step back
- Synthesize: Filter signal from noise
- Visualize: See it, then do it
- Materialize: Make it tangible, make it stick
In the end, David sums up nicely the reasons for getting visual…
- Get people’s attention quickly
- Helps us to learn faster + more effectively
- Lets people do their own thinking
- Helps us tell stories
Take a walk and see it for yourself…
