The Mindjet Blog

We are planning to conduct a large-scale MindManager video campaign to boost the awareness of our product. The idea for this campaign emerged on the heels of the positive resonance to the recently added customer testimonial flash pieces on our web site, and it will be named like the product for a simple reason: All MindManager users are good at creative thinking; they are all smart knowledge workers — in other words: they are “Mind Managers” in their own right. Thus, the campaign videos will feature YOU and give you the opportunity to voice how MindManager relates to your job and life. Think of the Am Ex ads with famous actors, artists, etc. However, in this case, we would use “real” people, not actors. Each movie will introduce a MindManager user (“John Miller. Project Manager. Mind Manager.”) describing his/her use of MM.

The videos will be produced in collaboration with film schools and young independent filmmakers who will enjoy ample artistic freedom as far as the style and format of the testimonial is concerned. It could be 20 seconds or 20 minutes long, and it could be an interview, portrait, or little story. The only common theme of the movies will be their diversity: a diversity that they have in common with our software.

We will leverage the videos across several on- and offline outlets: web site, online banner ads, trade shows, presentations, PR, newsletter, video-sharing sites, etc. So, besides doing us good, it may give you some great exposure and is a tremendous advertisement opportunity. If you are interested in participating or want to learn more details, please send an e-mail to tim.leberecht@mindjet.com

Thanks and we look forward to hearing from you!

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