BMA International Marketing Roundtable: The Mindjet Blog Success Story

I am invited to speak on behalf of Mindjet at the BMA (Business Marketing Association) International Marketing Roundtable in Palo Alto on February 15. The topic will be corporate blogging and the success of the Mindjet blog, which I helped launch in March last year.
I will talk in particular about the following aspects of corporate blogging:
- Can a corporate blog really enhance my communication strategy?
- How do I get compelling and relevant content on a regular basis?
- How do I get the buy-in from the executive team?
- Are there legal aspects to know about?
Director of Global Communications
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Reader Comments
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Posted February 13th, 2006, 10:44 am by Bill Riski
Tim,
I find your blog useful, informative, interesting, and insightful. Scoble & Israel would be proud of you.
And when you come out with a version of MindManager for the Mac, I’ll be ecstatic!
v/r,
Bill
‘A satisfied customer for going-on four years.’
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