Good News for Bloggers: Rubel Goes Mainstream
He was among the first to realize the potential of blogging for businesses and now he will take it to the next level: Steve Rubel, the man behind the influential Micropersuasion blog, is going mainstream with a move to Edelman PR, the world’s biggest independent PR firm. Steve - an avid MindManager user - will join Edelman as a Senior Vice President, becoming a driving force of Edelman’s Me2 Revolution. This is good news for both the PR community and bloggers and proves the growing importance of blogging skills for all business communicators. Yet there is still a lot of persuasion to be done: Currently, only 22 of the Fortune 500 companies run public blogs. Steve writes on his blog that one of biggest goals in his new role at Edelman is getting more Fortune 500 companies blogging.
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